Online Task 1 - Promotional Strategies

 Apple is one of the biggest leaders in today’s retail industry. Their products range from a vast variety of electronics to even more accessories to accommodate their customers’ needs. But their flagship product is the iPhone. Every year the company spends a hefty amount of resources on their annual event. They create ads and online promos to create awareness for their upcoming products. They also use common daily jargon to explain their product to the masses.

They have massive stores in all the prime locations of a country. They call these stores the “Apple Store” – where you can test out all their products, even when stock is limited. They also sponsor tech media to trial their products and the credibility of these people remains unbiased because of the public system they have in place.

Apple spends a lot of money on ads on all the top social media platforms. They have a lot of subscribers because of their member-only promotions. This way, they entice people to buy a product and send regular updates to their latest releases. They have created a global fan base for their products using their flagship smartphone. Members also get early access to the new releases and the special offers make them keep coming back.

Apple has created an entire ecosystem to keep its customers using its products. The ease of accessibility motivates a huge portion of the global population to keep getting the latest version of each product. In this era where information is easily found, people can experience ease even before getting them.

Apple implements features to their products based on a region’s needs. That’s how they keep getting new customers. They make their followers feel important by catering to their needs.

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